Designing Intelligence.

Eric Morrison is a UX Research leader with over a decade of experience helping global organizations design technology that meaningfully serves people. His work sits at the intersection of human insight, emerging technology, and executive decision-making.

Based in New York City, Eric currently leads research at Google focused on the future of artificial intelligence in the workplace. His work explores how AI can enhance creativity, collaboration, and productivity—while remaining grounded in human values.

Prior to Google, Eric helped establish and scale research practices at TikTok, overseeing both creator and viewer experiences during a period of rapid global growth. Earlier in his career, he contributed to the development of large-scale streaming platforms at Disney, supporting products used by millions worldwide.

Across roles, Eric is known for building high-impact research organizations, mentoring multidisciplinary teams, and translating complex insights into clear strategic direction. His approach emphasizes speed with empathy, rigor without rigidity, and innovation that delivers measurable cultural and economic value.