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Day: December 1, 2025

High-Velocity Empathy: The Power of Acting Quickly With Care By Eric Morrison, New York, NY

The “Slow Down” Fallacy There’s a pervasive myth in UX and product development: that “good” research requires hitting the brakes. The narrative goes something like this—if you want to truly understand users, you must step out of the sprint cycle, pause development, and dig into long-form studies before you dare to make a decision. In […]

The Collaborative Engine: Why AI Needs to Be a Teammate, Not Just a Tool By Eric Morrison, New York, NY

The Efficiency Trap Right now, we are optimizing for the wrong metric. Most enterprise conversations about AI still revolve around speed: how fast can we write the code, draft the email, or generate the image? But speed is a commodity. It’s no longer rare or impressive. In a world where “good enough” content can be […]

Eric Morrison

UX Research Leader at Google and Technology Innovator

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